You hit the goal. You followed the plan. So, why does it feel like everything is falling apart?
Success isn’t the problem. It’s what happens after.
Success MNSTR® helps high performers survive the burnout, crash, and identity spiral that often follows their success by uncovering the hidden pattern behind their ambition.
Read the Book That Explains It All →
You’re not broken.
You’re maxed.
Let’s name what you’ve been pushing through:
- You hit the goal… but didn’t feel the high.
- You’re burnt out but afraid to slow down.
- You’re constantly chasing, but you’ve forgotten why.
You’re not alone. You’re just running a pattern—and that pattern has a name.
You’re not broken.
You’re maxed.
Let’s name what you’ve been pushing through:
- You hit the goal… but didn’t feel the high.
- You’re burnt out but afraid to slow down.
- You’re constantly chasing, but you’ve forgotten why.
You’re not alone. You’re just running a pattern—and that pattern has a name.
Core Assessment
The MNSTR (monster) behind your ambition is running the show. Time to name it.
You've achieved more than most.
But after every milestone… something shifts.
The crash.
The numbness.
The itch to blow it all up.
That's not failure. That's your Success MNSTR—quietly running the pattern beneath your drive.
Free. Fast. Uncannily accurate.
This isn’t a personality test—it’s a mirror for what success does to you.
International Bestseller
The Book That Shows You How to Survive Success—Not Just Chase It
Written after co-leading a $57 million global program in just seven months—and emotionally crashing afterward—this book reveals the exact feedback loop technique Ashley created to survive the comedown and rebuild from within.
Success MNSTR: Conquering Unseen Challenges As You Strive to Reach Your Goals by Ashley Armstrong is a roadmap for high achievers who've realized that hitting the goal isn't the hard part—it's what happens after.
This book won't teach you how to win.
It shows you how to survive what winning does to you.
International Bestseller—built from the TEDx talk that
cracked open the truth about success.
International Bestseller—built from the TEDx talk that cracked open the truth about success.
What High Achievers Are Saying
“Ashley puts words to what I couldn’t explain.”
“I finally understood why I couldn’t celebrate my wins."
“The MNSTR Technique doesn’t just help you succeed. It helps you stay whole after you do.”
Great read for anyone trying to balance goals and life
“I really liked SUCCESS MNSTR! It’s not your typical success book; it digs into the stuff we don’t usually talk about, like feeling stuck or burned out even after achieving big goals. The author breaks everything down in a way that’s super easy to follow, and the tips feel practical, not overwhelming. It’s a quick read with short sections, which is great if you’re busy but still want something inspiring. If you’ve ever felt like you’re chasing success but missing out on happiness, this book gives you a new way to look at things. Definitely recommend!”
– Skipp. (amazon reader)
Unlocking Your Full Potential with Practical Wisdom!
“I absolutely loved SUCCESS MNSTR! This book goes beyond the usual success formulas, offering a refreshing look at how to tackle the internal struggles we all face but rarely talk about—like burnout and feeling unfulfilled despite outward achievements. Ashley’s Armstrong’s approach is straightforward and incredibly relatable, making the advice feel both practical and doable. Each section is concise and packed with insights, perfect for anyone with a busy schedule. Whether you’re a seasoned entrepreneur or just starting out, this book provides the tools to not only reach your goals but find balance and happiness along the way. Highly recommend!”
– Luke (amazon reader)Success comes with its own challenges...
"When it comes to understanding the world of high achievers, it's crucial to include this duality in our analysis. The journey is a blend of exhilarating highs and challenging lows, and by acknowledging both the privileges and pressures, we pave the way for a more holistic, empathetic, and constructive dialogue on success." I love this. A unique viewpoint to help us better understand and work with 'success'. Recommended reading."
– Michael Tranmer (amazon reader)
What's next after you have been successful? Success MNSTR has a powerful answer!
Success MNSTR addresses an often-overlooked issue for high achievers. Now what? People who have a long term goal and then drive to succeed it, often feel a vast emptiness when you get to the top of that mountain. What happens next? How do I move forward. Ashley's great formula for understanding yourself and then using that knowledge to what's next, even if it's redefining success, is very powerful. She uses her own journey to give examples of the use of her program. She is vulnerable and honest. So relatable!
– Dave Cooper (amazon reader)
This Isn't Just Research. It's Personal.
She didn't just survive it. She studied it. She built a system to process it.
The original Success MNSTR Technique was born after that first crash—and revealed publicly in her TEDx talk. Then came the book. Then the billboard in Times Square. Then the keynote rooms filled with $100M founders and billionaires—brought to tears not by hype, but by the truth of what they'd never said out loud.
And through it all? Ashley kept using the very tools she created.
This isn't a framework made in hindsight.
It's one built in real-time, battle-tested through breakdowns and breakthroughs alike.
Bring the Conversation High Achievers Don't Know They Need.
Whether it's a global stage, a closed-door mastermind, or a corporate leadership summit—Ashley brings hard truths, deep resonance, and powerful transformation.
Available for keynote events, executive offsites, and podcast appearances.
Keynote Events
Transform your audience's relationship with success
Executive Offsites
Deep-dive workshops for leadership teams
Podcast Appearances
Authentic conversations about the dark side of success
Start by naming the pattern
behind your ambition.
